What they do.

Cleanery makes patented household and personal care products in powdered form. Customers add water at home to make laundry detergent, dishwashing liquid, hand soap, body wash, and other everyday products. The powder format eliminates single-use plastic bottles and the water that fills them. A small sachet replaces a litre-sized plastic bottle.

The company sells across multiple retail channels, including major supermarkets in Australasia and the United States. Products are formulated to meet existing consumer expectations on performance, fragrance, and skin compatibility.

Why it matters.

Household cleaning and personal care is a category measured in hundreds of billions of dollars globally. Almost every product ships in single-use plastic packaging, much of it diluted with water before sale. Packaging waste, fossil-fuel-derived plastic, and the logistics of shipping water are all consequences of the bottle-and-liquid format.

A powder-format alternative changes the unit economics. Less plastic per unit sold. Lower shipping weight. Lower per-unit emissions. Consumers see a price-comparable product in a smaller package. The category-shift case is commercial first, with environmental impact as a consequence of growing market share.

Where they are now.

  • Sold in supermarkets across Australasia and the USA.
  • New brand identity launched in 2024.
  • Exhibited at UNFI in Long Beach, January 2026, to expand US distribution.
  • Capital deployment supports manufacturing scale-up, new product development, and international retail expansion.

The CVCF investment.

Climate Fund 1 backed Cleanery as the powder-format thesis matured commercially. The investment case: a consumer brand with a structural cost advantage on packaging and logistics that grows market share by competing on price and performance, not eco-positioning alone. As the category shifts away from plastic-and-water, Cleanery captures the upside.

Cleanery passed the Climate Impact Committee's IRIS+ review. Each unit sold displaces a measurable quantity of single-use plastic packaging, with embodied emissions data tied to volume sold.